Google Analytics Dashboard and how to use them?
Around 27 million sites use Google Analytics. Google Analytics is a troublesome device to learn. Indeed, 89% of advertisers say they need to improve their insight into Google Analytics and use them for their Marketing KPIs. Among metrics, there are beyond 500 types of data you can get utilizing Google Analytics. Going deep into Google Analytics to discover and extricate the specific information/data relevant to executing your business plan can be tedious. However, there’s an alternative to do it.
With the help of a custom Google Analytics dashboard, you can make a view that shows just the metrics you care about, all on one screen. You can even impart your KPI Dashboard to other people, making reporting more straightforward than ever.
What is it?
Google Analytics dashboards are fundamentally collections of data visualizations, that when clicked together on one canvas, represent your organization’s performance. These dashboards are adaptable by clients and can incorporate up to 12 widgets. Every client in a Google Analytics record can have up to 20 private dashboards, while each Google Analytics record can have up to 50 shared dashboards.
What’s a Google Analytics Widget?
A widget in Google Analytics is a visualization type that addresses your performance data illustrating through charts. When you’re making or altering a Google Analytics dashboard, there are six standard widgets and four real-time widgets you can select when deciding on the most proficient method to visualize your data.
How to Make a Dashboard in Google Analytics?
There are two ways to make dashboards in Google Analytics: you can make your Dashboard from scratch or utilize prebuilt Google Analytics dashboard layouts.
To make your custom dashboard in Google Analytics:
1. Sign in to Google Analytics.
2. Expand “Customization,” and afterward click “Dashboards.”
3. Click on the Create option.
4. Select “blank canvas” and give a name to your Dashboard, and press “Create Dashboard.”
5. Add widgets and build your Dashboard. Select metrics you want to showcase in the widget and when done, click Save.
How to Share Dashboard in Google Analytics
To share your Dashboard, press on the share dropdown on the sub-navigation just above the Dashboard. You can either select share in template link to prevent sharing your performance data or share in the solutions gallery where you and others can easily replicate others’ usage.
The 10 Best Google Analytics Dashboards
Since it is confounding using Google Analytics dashboard, Google made the Solutions Gallery for the most proficient Google Analytics users: where Google Analytics specialists can share their prebuilt dashboard layouts with different marketers.
Underneath, you’ll discover the most well known Google Analytics dashboards from the Solutions Gallery, alongside clarifications for how to utilize them, a rundown of inquiries every Dashboard answers, and connections to the layouts so you can undoubtedly import them to your Google Analytics account.
Google Analytics Basic Dashboard
It is a Growth KPI Dashboard to check the growth in Sales KPIs. For example, types of visitors visiting your site. By looking at the bounce rate and both sessions, you can get a good idea of improving to bring in more customers and reach Marketing KPIs. Here you can see which website refers to your domain’s most traffic or which social network delivers the most quality visitors.
What is an Executive Dashboard?
This Dashboard quantifies each of the three sorts, making it an ideal dashboard for heads interested in general execution than strategic information. It answers all questions such as how much time visitors spend on the website and how many times they return on multiple sessions?
Google Analytics Digital Marketing Dashboard
This Marketing Dashboard gives you all the necessary details on the kinds of visitors that show up on your site. By focusing on demographics, gadgets, and areas, you get a full image of your visitor’s thoughts for finding out about your product. It answers queries such as your visitors’ favorite site and how many new visitors you are getting. Also, are you able to reach your Marketing KPIs?
Google Analytics Content Marketing Dashboard
This Dashboard helps to check the proficiency of your content. Hence indicates to you which pages of your site get the most perspectives, which pages drive the most goal changes, and which pages have the highest exit number. It helps you identify which pages do new visitors hit first and which pages lead to goal completion.
Google Analytics SEO Dashboard
If you need to focus on your SEO efforts, you need to realize which existing pages lead to quality visitors. This Dashboard looks at the whole process — from the search question to page to goal fulfillment. It reveals to you which organic search terms drive quality traffic. It tells you which landing page brings in the quality traffic(You can also look at Landing Page metrics). What keywords are needed to move in the traffic, which landing pages have too raised bounce rates?
Social Media Dashboard
It looks both at on-site and off-site social activities. It reveals whether the visitors who come to your site stick around to complete their goals. Social Media Dashboard also tells which social networks drive visitors that spend time on the website and visitors’ ratio coming from social networking.
This Dashboard sees client acquisition for e-commerce businesses. It inspects buying propensities clients from mobile and distinctive reference sources. Furthermore, by looking at product income by-product, it causes you to comprehend where you need to offer more products. It reveals how many products do clients usually purchase and how can one make their Financial Metrics more strong.
Google Analytics Site Performance Dashboard
It helps you to execute the business plan efficiently. This Dashboard illustrates your website’s presentation, indicating your webpage’s general load times either by mobile or web load times by browser, and load times for individual pages of your site. It tells you to do any pages on the website that have unacceptable load times, your website loads too slowly, and how it loads for mobile users.
Google Analytics Mobile Dashboard
You must have ideally made resources to making an excellent client experience on each gadget. This dashboard reveals to you where you are working hard and where you need to concentrate more exertion. It indicates which pages do mobile users enjoy and what are the standard screen resolutions for your visitors.
Google Analytics Goals Dashboard
This Dashboard gives you a bunch of information on the visits that brought and resulted in objective completions. Discover which channels produced the most goal completions, the ages and areas of visitors who finished objectives, the pages that drove the most goal completions, and the hour of the day most goals gets completed. It also indicates which channels generated the most sales to reach your Sales KPIs and where your customers live.