Content Marketing Excel Financial Model
The content marketing Excel Financial Model made by an Oak Business Consultant forecasts the expected financials for a Startup Content Marketing Agency Business. It includes all relevant charts and graphs that enable the user to drill into the company financial statement to analyze company feasibility.
The Content Marketing Excel Financial Model is highly adaptable and dynamic for forming a 5-years monthly and yearly The Three Statements (Income Statement, Balance Sheet, and Cashflow Statement) financial projection for a startup or existing agency. This model also consolidates a discounted cash flow valuation calculation by using the projected Free Cash Flows. The Content Marketing Excel Financial Model also calculates the main relevant financial performance ratios and KPIs required by banks and investors to estimate business profitability and liquidity.
This financial model’s objective is to give dynamic tools that give you an abstract representation of financial decision-making situations. Further, allow evaluating the risks and cost-effectiveness against various input assumptions, determine effective solutions in evaluating financial returns, and understand the impact of constraints to make the most optimal business decisions.
Similar Business Model
Click Giants, Seven Atoms, and Siege Media
Key Inputs of Content Marketing Excel Financial Model
- The growth rate of Customers, at what percentage of your customers are purchasing your services.
- Percentage of Converted Repeat Customers – At what percentage of new total customers come to your website repeatedly.
- Average Payable and Receivable days your business is following.
- Cost of Good Services.
- Average Price of different categories of services as 1000 words per script
- Percentage of each product category purchase by customers related to the total customers.
- Average Amount of different Campaign Packages and their sale percentage to the total no of sale.
- Tax Rate.
- Payable & Receivable Days inputs enable the model to calculate Account Receivable and Accounts Payables in the balance sheet.
Key Elements of Content Marketing Excel Financial Model
This Content Marketing Financial Model template contains an input sheet. When changed, impact the calculations and, therefore, the changes are applied to all relevant sheets. This financial model always built-in flexibility to display different final calculation outcomes based on this sheet’s changes.
Startup Summary provides insight into all those expenses incurred in the first year and before the beginning of the business. This sheet gives you and your investors an analysis of all the investment requirements of a new startup. It helps the business present a snapshot of the company to prospective investors and raise capital.
Monthly & Yearly Income Statement
An income statement (profit and loss statement ) is a management tool used to evaluate the total revenue and expenses of a business in a particular period of time. So at the most basic level, the income statement reflects costs that are subtracted from total revenue. A result is a number that gives you a rough estimate of your business’s financial health and profitability or loss overview. This model gives you a 5-years detailed monthly and yearly income statement sheet to review the income generation potential. The yearly P&L gives you complete insights into revenue and operating expenses. The yearly P&L content is several graphs, assumptions, ratios, net profit earning, cost of services, and profit after tax.
This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore this specif e-commerce financial model gives you the perfect space to analyze your key financials balance accounts.
The Cash Flow statement is one of the most important financial statement because each business’s main goal is to generate cash flow. This sheet contains a dedicated sheet to monitor and analyze your company cash-ins and out. By analyzing this sheet, you can arrange cash at the required time to keep running company operations.
This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc.
The break-even analysis sheet will help you know the profits generated at the various sales levels. So the Break-Even Analysis refers to the point where your total sales contribution refers to fixed cost at zero profit and loss. Hence this technique is primarily based on marginal costing, which behaves differently at various levels of output activity. This sheet will let you know what level of sale your company comes at zero profit and zero loss situation.
Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing its performance becomes easy to capture potential investors.
This Diagnostic sheet automatically calculates the data such as the Profitability ratio, Net operating expense ratio to expense, etc., that will provide financial commentary about its financials.
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides you a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and allow you to track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your online business.
Why you Should Buy this Product for Your Content Marketing Agency
Feasible & Manageable- This financial model is exceptionally adaptable and easy to use. Anyone with basic knowledge of Excel and Financial Principle can use this model to analyze their business performance.
Support As Decision-Making Tool- The financial model’s output will be used for decision-making and performing and provide a “what if” scenario. Also, analysis by the user against the forecasts will highlight the business areas that are not performing according to plan; thus, it’s enabling you to rectify the problem if possible.
Accommodates Investors– This model provides valuation and performance analysis charts, which enable the investors and banks to clearly review your company’s analytics while considering lending funds to your company.
Based on Financial Principles – After doing deep research on a content marketing agency business model, this financial model has been created with logically correct financial and economic principles and assumptions.
Properly Integrated – The model assumptions and calculation are structurally integrated with each other. So the change in the main sheet will automatically lead to the change in all related sheets easily.
Visualization Tool- This Financial model prepare a clear communication of the quantitative outcomes obtained by calculations via various graphs and charts. Therefore, the user does not need to pay much attention to the inner workings of the financial model.