Description

Content Marketing Excel Financial Model

The content marketing Excel Financial Model made by an Oak Business Consultant forecasts the expected financials for a Startup Content Marketing Agency Business. It includes all relevant charts and graphs, enabling the user to drill into the company’s financial statement to analyze its feasibility.

The Content Marketing Excel Financial Model is highly adaptable and dynamic for forming a 5-year monthly and yearly Three Statements (Income Statement, Balance Sheet, and Cashflow Statement) financial projection for a startup or existing agency. This model also consolidates a discounted cash flow valuation calculation using the projected Free Cash Flows. The Content Marketing Excel Financial Model also calculates the main relevant financial performance ratios and KPIs banks and investors require to estimate business profitability and liquidity.

This financial model’s objective is to give dynamic tools that give you an abstract representation of financial decision-making situations. Further, evaluate the risks and cost-effectiveness against various input assumptions, determine effective solutions in evaluating financial returns, and understand the impact of constraints to make the most optimal business decisions.

Similar Business Model

Click Giants, Seven Atoms, and Siege Media

Key Inputs of Content Marketing Excel Financial Model

1. The growth rate of Customers, at what percentage of your customers are purchasing your services.
2. Percentage of Converted Repeat Customers – What percentage of new customers come to your website repeatedly?
3. Average Payable and Receivable days your business is following.
4. Cost of Good Services.
5. The average price of different categories of services is 1000 words per script.
6. Percentage of each product category purchased by customers related to the total customers.
7. Average Amount of different Campaign Packages and their sales percentage to the total number of sales.
8. Tax Rate.
9. Payable & Receivable Days inputs enable the model to calculate Account Receivable and Accounts Payables in the balance sheet.

Key Elements of Content Marketing Excel Financial Model

Input Sheet 

This Content Marketing Financial Model template contains an input sheet. When changed, it impacts the calculations; therefore, the changes are applied to all relevant sheets. This financial model always has built-in flexibility to display different final calculation outcomes based on this sheet’s changes.

Startup Summary 

Startup Summary provides insight into all those expenses incurred in the first year and before the beginning of the business. This sheet gives you and your investors an analysis of a new startup’s investment requirements. It helps the business present a snapshot of the company to prospective investors and raise capital.

Monthly & Yearly Income Statement 

An income statement (profit and loss statement ) is a management tool used to evaluate a business’s total revenue and expenses in a particular period. So at the most basic level, the income statement reflects costs subtracted from the full payment. A result is a number that gives you a rough estimate of your business’s financial health and profitability or loss overview. 

This model provides a 5-year detailed monthly and yearly income statement sheet to review the income generation potential. The yearly P&L gives you complete insights into revenue and operating expenses. The yearly P&L content includes graphs, assumptions, ratios, net profit earning, cost of services, and profit after tax.

Balance sheet

This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore this specific financial model gives you the perfect space to analyze your critical financial balance accounts.

CashFlow

The Cash Flow statement is one of the most critical financial statements because each business’s primary goal is to generate cash flow. This sheet contains a dedicated sheet to monitor and analyze your company cash-ins and out. By analyzing this sheet, you can arrange cash at the required time to keep running company operations.

This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc.

 Break-Even Analysis

The break-even analysis sheet will help you know the profits generated at the various sales levels. So the Break-Even Analysis refers to the point where your total sales contribution refers to fixed cost at zero profit and loss. Hence this technique is primarily based on marginal costing, which behaves differently at various levels of output activity. This sheet will let you know what level of sale your company comes at zero profit and zero loss situation.

Project Valuation

Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing its performance becomes easy to capture potential investors.

Diagnostic Sheet 

This Diagnostic sheet automatically calculates the data, such as the Profitability ratio, Net operating expense ratio to expense, etc., that will provide financial commentary about its financials.

Dashboard

Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your online business.

Why you Should Buy this Product for Your Content Marketing Agency

Feasible & Manageable- This financial model is adaptable and easy to use. Anyone with basic knowledge of Excel and Financial Principles can use this model to analyze their business performance.

Support As Decision-Making Tool- The financial model’s output will be used for decision-making and performing and provide a “what if” scenario. Also, analysis by the user against the forecasts will highlight the business areas that are not performing according to plan; thus, it’s enabling you to rectify the problem if possible.

Accommodates Investors– This model provides valuation and performance analysis charts, which enable investors and banks to review your company’s analytics while considering lending funds to your company.

Based on Financial Principles – After deep research on a content marketing agency business model,  this financial model has been created with logically correct financial and economic principles and assumptions.

Properly Integrated – The model assumptions and calculations are structurally integrated. So the change in the main sheet will automatically lead to the change in all related sheets easily. 

Visualization Tool- This Financial model prepares a clear communication of the quantitative outcomes obtained by calculations via various graphs and charts. Therefore, the user needs to pay more attention to the inner workings of the financial model.

Walk-Through Video of Content Marketing Excel Financial Model

The following video will give you an overview of the different components of the financial model and will help you understand how it works.

This Product Includes: 1 Excel File