E-commerce Store Excel Financial Model
Original price was: $350.$195Current price is: $195.
The Financial Analysts at Oak Business Consultant have made this complete and dynamic E-commerce Store Excel Financial Model for your financial planning needs. The model has a 5-year financial projection plan to track steady growth and profitability. It can also estimate ongoing operating expenses, monthly sales revenue, startup investment requirements, and inventory. With this easy-to-use template, there is no further need for complex calculation, you need to add numbers, and you are all set.
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Description
E-commerce Store Excel Financial Model
An E-commerce Store Excel Financial Model allows you to target a broader range of customers and gain more profit. However, to make such a business a success, proper planning and resource management are critical. Our E-commerce Store Excel Financial Model can make business planning easier and faster.
Introduction to our E-commerce Store Excel Financial Model
The E-commerce Store Excel Financial Model presents the business case of a brand-new startup. The model contains the three financial statements, including the cash flows, and calculates the relevant metrics. The project’s financing options include a standard long-term loan and an investment made by the investors.
How to Use E-commerce Store Excel Financial Model
A quick overview of the Financial Model: in the contents tab, you can see the structure of the model, and by clicking on any of the headlines, you will be redirected to the relevant worksheet. On the Input tab, you can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs are always depicted with a Peach fill and grey letters, while the call-up (direct links from other cells) are filled in grey with black letters, and calculations are depicted with white fill and black characters.
Tabs based on Calculations
The Revenue sheet is structured to perform calculations according to the inputs entered by the user. Our E-commerce Store Excel Financial Model provides separate sheets for Loan and Depreciation calculation. In addition, the PnL tab has aggregation along with other relevant statements like the balance sheet and cash flow.
In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. It shows the company’s profit in case of any uncertainty. For example, how will the profit change if the cost or expenses increase by 10%?
Moving to the Project Valuation tab, a company valuation is performed using the free cash flows with discount rates to the firm; then, a series of investment metrics are presented (IRR, NPV, ROE).
In the Dashboard tab, Various graphs present the revenues, cash analysis, assets vs. liabilities, etc.
Key Inputs of E-commerce Store Excel Financial Model
- The growth rate
- Various prices and segmentation of revenue
- Revenue Assumptions
- Average Payable and Receivable days your business is following
- Cost of Goods
- Fixed Asset and Capital Expenditure.
- Tax Rate
- Investment table
- Loan table
Key Features of E-commerce Store Excel Financial Model
Input Sheet

This financial model template contains inputs that, when changed, impact the calculations. Therefore, the changes are applied to all relevant sheets. As a result, this economic model always has built-in flexibility to display different outcomes or final estimates based on this sheet’s changes. This also helps in calculating future projections.
Revenue Sheet

The revenue Sheet template calculates revenue across different channels. It gives you an overview of how each channel produces revenue for your business and the costs involved in each channel. The wholesale revenue model is based on the business-to-business (b2b) model, which calculates payment based on the number of orders sold to contracts. While the retail model uses the standard model of calculations based on several units sold, E-Commerce revenue is linked with the digital marketing sheet. It calculates the customers acquired online and determines how much revenue they generate.
Income Statement

The E-commerce Store Excel Financial Model provides the income statement structure and a framework for creating a full corporate forecasting model tailored to your business.
This integrated financial model is powerful since it enables the Financial Model user to change any assumption in one part of the statement. This is to see how it impacts all other parts of the words accurately and consistently. In addition, this feature helps calculate future projections.
The E-commerce Store Excel Financial Model’s Income Statement sheet is perfect for those requiring regular reporting and details. Gross and net earnings are linked with a revenue analysis sheet to ensure accurate reporting. Additionally, the Income Statement contains all revenue streamlines. Oak Business Consultants understands every E-Commerce business’s goal. Therefore, we have developed a mechanism that helps business owners determine whether they are making profits.
Balance Sheet for E-commerce Store Excel Financial Model

This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyze your critical financial balance accounts.
Cash Flow for E-commerce Store Excel Financial Model

The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. It acts as a bridge between the income statement and the balance sheet and depicts how money moves in and out of business.
Three main sections of the Cash flow Statement:
- Operating Activities: We have included all cash in and out related to the operations of the business
- Investing Activities: Any cash from the disposal of an asset and acquisition and investments is included in this section linked to the inputs and fixed asset tab.
- Financing Activities: We have separately made a loan-related tab where you can enter all loan-related information. The account is linked to the Financing Activities of Cash Flow Statement.
The cash Flow Statement in our Model contains a dedicated sheet to monitor and analyze your company’s cash ins and outs. This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc. This calculation computes your net cash flow and beginning and end cash balances. This is a perfect template for your company’s cash flow management.
Project Evaluation for E-commerce Store Business

Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing the company’s performance makes it easy to capture potential investors.
Inventory

This inventory sheet is a new addition to our financial model. It calculates the beginning, purchase, sold-out, and ending inventory of the e-commerce store business. Further, the visual presentation helps analyze the inventory required on a yearly basis.
Dashboard

Users and readers respond to and process visual graphs better than data. Furthermore, this dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform your business’s financial objectives.
Benefits of E-commerce Store Excel Financial Model
Encapsulate Company Performance- The E-commerce Store Excel Financial Model analysis simplifies a company’s financial statements. It allows the user to express critical profitability and financial position information in just a few numbers. For example, the company’s net profit margin encapsulates the net effect of a company’s revenues and all expenses. It will enable the user to determine a company’s profitability without going through lengthy account statements.
Bottom Line – An E-commerce Store Excel Financial Model can be the key to your company’s better and informed future. Succeeding to plan your company’s finances well will mean overall success in making wise investment decisions, purchasing the right operating assets, controlling costs, and determining company valuation.
Accommodates Investors – This model provides valuation and performance analysis charts. It enables the investors and banks to determine the company’s actual worth considering lending funds to your company.
Based on Financial Principles — We did in-depth research on the E-commerce Store Excel Financial Model to create it using logically correct financial and economic principles and assumptions.
Properly Integrated — The model assumptions and calculations are properly integrated. So, a change in the main sheet will automatically lead to a change in all related sheets easily.
Visualization Tool – This Financial model also prepares a clear communication of the quantitative outcomes. As obtained by calculations via various graphs and charts. Therefore, the user does not need to pay much attention to the financial model’s inner workings.
This Product includes one Excel file.
7 reviews for E-commerce Store Excel Financial Model
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Ryan Scott –
As an e-commerce entrepreneur, this Excel model revolutionized my financial planning. Accurate, user-friendly, and a real time-saver.
Jacob Green –
Fantastic tool for managing online store finances. Simple, efficient, and highly effective. Worth every penny highly recommended.
Gary Adams –
This financial model is a game-changer for e-commerce businesses. Makes forecasting and budgeting an easy job.
Nicholas Nelson –
Highly recommend for any e-commerce store. Streamlines financial analysis and offers great insights.
Eric Clark –
Invaluable for tracking sales and expenses. The E-commerce Store Excel Model is superbly detailed.
Jonathan Mitchell –
Transformed our e-commerce financial management. Intuitive, reliable, and extremely useful.
Stephen Walker –
A standout tool for any online business. Easy to use and very informative