Market Research for E-Commerce Store – Case StudySadaf Abbas
Since the e-commerce market is booming in Australia, we decide to choose online selling for the list of products. Hence a number of investors based in Australia are wondering about entering into the fashion/ luxury business.
Since the client is an A series investor, he didn’t get much time for market research. On the other hand, he also wants realistic and factual market research for the e-commerce store, and expected growth in the sector. Along with that, the client also wants consumer behavior so that we get forecasting of the consumer taste and choice preference. The client has decided on three categories to start with. So he needs to gain insight into which category will be more profitable and the expected return.
Oak Business Consultant provides him with depth market research for each category with the following subheadings.
Demand Analysis of the E-Commerce Market
Since it is the first step, to begin with, hence, we analyzed the current e-commerce market. Afterward, we did the trend analysis on the market. Also, we identify the consumer demographic.
We provided the following research in the e-commerce heading.
- Customer Profile.
- Consumer Demographics.
- The reason why people buy from e-commerce in Australia.
- SWOT analysis.
- The market in Australia.
The client want depth research in four categories, following are the list
- Luxury handbags
- Woman Scarves
- Luxury Chocolates
- Homeware and Appliance
So in each category, we gave them google trend for each category, along with the market shares of each category and the expected return of each category.
The following are the subheadings research that Oak Business Consultant provided in each category.
- Google search trend
- The potential growth rate analysis
- Market Demand in Dollar
- Churn rate analysis
- Customer demography
- Monthly or yearly expenditure on each category by families
- SWOT Analysis
- Total Market share, (TAM, SAM, SOM)
- Region-wise sales