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Market Research for E-Commerce Store – Case Study

Background

A series investor based in Australia is wondering to enter into fashion/ luxury business. Since e-commerce market is booming in Australia, we decide to choose online selling for the list of products.

Problem

Since client is A series investor, he didn’t get much time for market research. On the other hand, he want realistic and factual market research and expected growth in the sector as well. Along with that, he also want consumer behavior so that we get forecasting of the consumer taste and choice preference. Client has decided 3 categories to start with. So he needs to gain the insight, which category will be more profitable and the expected return.

Opportunity

Oak Business Consultant provide him with depth market research for each categories with the following sub headings.
Market Research for E-Commerce Store – Case Study

Demand Analysis of E-Commerce Market

This is the first step to begin with, we first analysis the current e-commerce market and did trend analysis or the market. Along with that, we identify consumer demographic. We provided the following research in the e-commerce heading.

  • Customer Profile.
  • Consumer Demographics.
  • Reason why people buy from e-commerce in Australia.
  • SWOT analysis.
  • Total Market of e-commerce in Australia.
Market Research for E-Commerce Store – Case Study
Market Research for E-Commerce Store – Case Study
Market Research for E-Commerce Store – Case Study

Categories Research

Client want depth research in 4 categories, following are the list

  • Luxury handbags
  • Woman Scarves
  • Luxury Chocolates
  • Homeware and Appliance
In each categories, we gave them google trend for each categories, along with the market shares of each categories and expected return of each category. Following are the sub headings research that we provided in each categories.

  • Google search trend
  • Potential growth rate analysis
  • Market Demand in Dollar
  • Churn rate analysis
  • Customer demography
  • Monthly or yearly expenditure on each categories by families
  • SWOT Analysis
  • Total Market share, (TAM, SAM, SOM)
  • Region wise sales
Market Research for E-Commerce Store – Case Study
Market Research for E-Commerce Store – Case Study
Market Research for E-Commerce Store – Case Study

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