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Case Study of Retail – Background

This case study of Retail business is about Threads of Apollo operating, which, as an online Leather brand offers various quality and exceptional design for men and women. It is based in Canada and the best part of this brand is having 2 successful consecutive years of the online campaign, hence became the choice of adults.


Threads of Apollo is in the growth stage, so, now it is planning to launch its third campaign this year. Along with that, they plan to expand their offering & operations. To meet future expectations, they are going to apply for a bank loan to fulfill their short-term investment need.
ToA needs a business proposal to submit to a bank, along with future sales projection and market research to prove their business success.


The case study shows how Oak Business Consultant took this opportunity and became the financial advisor of Threads of Apollo and provided the following services.

Business Plan

Oak Business Consultant writes a whole business plan to submit in a bank, in which we include:

  • Company overview
  • Product Detail
  • Value Chain Analysis
  • Market Research/ Future Outlook
  • Marketing Plan
  • SWOT/ PESTLE Analysis
  • Business Model Canvas
  • Three Financial Projection

Market research

Oak business Consultant gathered world Leather Sales and calculated Total Available market, then funnel down to Service Available Market, and Service Obtainable Market, so that there Company gets know their market, where they can target.

Product’s Revenue

Oak Business Consultant Forecast each product sales separately. As ToA is an online business and an E-commerce business has multiple occasions to market their product i.e. Black Friday etc, so we keep consider multiple events and also consider expected low sales months so that we get the real revenue.

Revenue Month - Case Study of Retail


Oak business Consultant calculated their Fixed and Variable costing in order to get accurate cost of goods.

Financial Statement

Oak Business Consultant builds a clear and facile financial model, so it would give a comprehensive view of the business.
We develop, Income Statement, Cash Flow Statement, Balance sheet, Break-even along with that Oak Business Consultants evaluate their payback period Net Present Value (NPV) and internal rate of return (IRR).

Income Statement

Income Statement - Case Study of Retail

Cash Flow Statement

Cashflow - Case Study of Retail

Breakeven Point

Revenue - Case Study of Retail

Recommendation to Bank

In the end, the Oak Business Consultant also provides a recommendation letter as financial advisor of Thread of Apollo and gives assurance of the business model.

Oak Business Consultant has helped many Start-up and SME’s for the preparation of Business Plan, Financial Modelling, and Financial Consultancy.

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