A firm’s ability to achieve competitive advantage is to stay ahead of any present competition and work more productively. Certain factors allow the firm to produce goods more efficiently at a lower price, hence generating more sales. It is about making your product more desirable than your rivals.
Companies can achieve a competitive edge when they outperform their competitors, and this could be done through the following strategies:
This strategy allows a company to be ahead in the market by offering attractive prices. A rational consumer will always choose the cheaper of two substitutes, which then leads to greater sales of the product.
The more time this strategy takes, the more effective it is. Differentiation is about attaching a name with your company and its products. This is achieved by firstly finding a unique talent or production which separates the firm from others. Working on it to increase the firm’s value and making a brand name.
Companies may move forward in the competition by introducing products in an innovative and different way. It is about thinking out of the box to introduce a product which results in benefit for the company.
The basic rule behind this is to keep working on what you do until you turn the best at it. FedEx started with an innovative strategy and eventually started working on its operations. This made the company reach the top despite the competitors’ companies jumping in the business. It is about delivering your services, being efficient at operation work, and creating new ways of analyzing data. Doing well at what you do helps to achieve a competitive edge.
The modern era of technology requires a skillset of using it to give an advantage over the competition. The computers and applications require the workers to learn and master at it for better productivity and efficiency.
Companies can often find themselves in situations where they are forced to leave behind their normal way of working at operations and adapt to a new one. An example of such a situation could be COVID-19. This transition comes after a lot of effort, which helps to change your ways and results in an edge over your rivals.
McDonald’s: McDonald’s uses Cost Leadership Strategy to stay ahead in the competition. All the products are made through economies of scale, business plans, and low costs. They are then sold in the market at a lower price than its competitors.
Apple: Steve Jobs worked for ages on his company to create a brand name through differentiation strategy. Apple is a market leader and charges high prices because it has a high value attached to the products.
Walmart: The company offers the lowest prices, along with delivering the best products. This results in increasing the customer base and their loyalty.
A company needs to communicate and plan on keeping relevant departments and management together to achieve competitive advantage. They need to invest their time and resource to work for it which is eventually paid off by
The basic goal is not only to run fast in the race, but it is also about providing reliable products. This helps to gain customer loyalty. Choosing a strategy and planning to work on it helps the firm to be the best at what they deliver. The competition does not only exist between other rivals, but it is also about how better you get at your previous performance.
A competitive advantage makes your name stand out among the other competitors. In this world of technology, it is difficult for a firm to survive without enough knowledge of the market and rivals.
We, at Oak Business Consultant, are specialized in providing consultation on these matters. We have helped a number of companies in building a robust financial model and business plan along with Pitch Deck. Therefore, you can visit our website Oak Business Consultant to consult with us for free.