An executive summary is a short introduction and an outline of your business plan. It should define your business, the problem that it solves, your financial highlights and your target market.
A good executive summary takes the reader’s attention and lets them know the mission, vision and purpose of the business and how they will achieve its goals. Unlike other documents is to grab investor attention, the business plan is a document that increases the reader’s interest and therefore, he may demand additional information about the business.
The stress of writing an executive summary comes from the fact that all stake holders will pay close attention to it, as it sits at the top of that pile of documents. The documents explain how in the future your company will be operating and strategies to achieve those objectives. The executive summary must know the potential investor or stakeholder needs.