The company overview in a business plan is also known as the company description or summary is a high-level glimpse at what you are as a company and how all the business elements fit together. An effective company overview gives readers, like potential lenders or investors, fast and easy access to know your business, its products and services, its mission and goals, how it meets its target market’s needs, and how it holds out from competitors.

Before you start writing your company overview, remember to adhere to the big picture. All other sections of your business plan will provide the specific information or details of your company or business. The summary incorporates all of that information into one paragraph or page.