Startup Excel Financial Model For Online SEO Service | SaaS

Background: Equipment Leasing Company Now a very good client owning an equipment leasing company started as a straightforward judge of my up-work feedback history. Impressed by my impressive up-work clientele and my success rate; yet critical about one feedback that was wrongfully attributed to my profile. But this client did the right thing, he inquired! Upon my explanation of true facts, the client offered me the contract to build a dynamic and robust Financial Model for the client’s Equipment Leasing company. The client had already worked out much of the critical information for the model. And also knew exactly what he wanted in the financial model. All he needed was a financial modeling expert with specific experience in the equipment leasing industry. Problem The Equipment Leasing Company owner was having doubts about his workings’ accuracy. And the excel formatting of his own model was also not looking professional to the client. This made him approach us to build a well presentable and highly advanced yet simple to use financial model. Since we have done such work several times in the past. This too was a very interesting job. Solutions Oak Business Consultant became the advisor in this project for the financial model for the Equipment Leasing company. The critical part was to take the specific work of the client. And after careful analysis, we also had to incorporate all the data provided by the client as the building block. The client provided us the details like the interest rates applicable and the business model of his company. He also provided us the number of equipment leased per quarter and the terms of the contract with his customers and vendors. He had a basic idea of the revenue model and specific costs associated with the equipment purchase and taxes. Hence, we built a financial model with the following services. Input Assumptions We built input assumptions of initial-investment, followed by Assets and operating expenses to forecast the expected costs. In this Equipment leasing business, the variable cost increases as the transactions increase, like the purchase of new equipment using a mixture of equity and debt. We took the expenses and revenue growth based on the prior data of the company. Revenue Forecast In the first section of the Financial Model straight after the input sheet, we took the Unit Metrics information provided by the client to construct a robust and dynamic revenue model for the business. The number of expected clients in each quarter and the quarterly growth rate was also provided by the client. We made sure all the calculations are accurate and in-fact we did find a discrepancy in the calculation of the cost of the units purchased. Since the Client was using 2 different calculations at different places to calculate an amount. After compiling the revenue and expenses, we calculated the monthly and yearly income statements. We added a payroll sheet and Operating expenses sheet linked with inputs and the Income statement. Depreciation and Amortization Oak Business Consultant prepared the depreciation schedule because this project requires a significant investment in equipment purchased for leasing out and other Fixed Assets. Cash Flow Statement We built a cash flow analysis, which was linked with Income Statement and input assumptions. So that there was no need to add in the sheet, and the sheet change instantly. Balance Sheet Then we build a third and last financial statement, i.e., a Balance sheet. The balance sheet and the cash flow statement and the input sheets are all linked. Break-Even Point Every business has to know its breakeven point. It helps investors and entrepreneurs set the mark to put extra effort to cross this point. Dashboard Graphs speak more than numbers because they help both the investor and Entrepreneur see the graphical representation of the projection. We provide the following graphs in the dashboard sheet. Project Evaluations Being an Investor, you always want the comparison of the equity against the Investment. So, we helped them to determine the company’s worth based on his future earnings. We provided them discount cash flow, NPV, IRR, also, we provide an analysis of Investment vs. equity comparison. Sensitivity Analysis When the business is in the initial stage, sensitivity analysis can predict the actual market or scenario when the company does lots of marketing. We did a sensitivity analysis for a client, having 3 kinds of situations for sales, i.e., Low, Moderate, and optimistic, and analyzed the outcome in different circumstances. It really helps the client to gain knowledge of what if a business could not achieve its sales target.

Our Marketing KPI Dashboard Client from the United States is a prominent retailer of car seat covers for canine dogs.

Acquisition Analysis Of Quantum Research Company: Background This Case study is about Acquisition Analysis of Quantum Research Company that we did for a client based in the United States of America. Our client is a Public Listed company looking for expansion in various quantum computing technology-based products and services. For expansion, the Client wished to acquire smaller running yet up-for-sale businesses for instant growth into more diverse fields like Cloud computing, cybersecurity, quantum computing circuits and components. Along with research and development in Quantum computing technological advancements. For Financial advice, the client hired our principal, Ms Sadaf Abbas, as acting Virtual CFO. We were providing them with a Financial Model, Business Plan and Pitch deck services along with, Financial advice in their decisions before going into mergers or acquisitions. For this to be profitable, there was a need to conduct detailed Financial Analysis to verify whether or not the acquiring business deems fit. The client approached Oak Business Consultants to help them figure out whether the business they’re acquiring is suitable for acquisition serving the purpose of increasing shareholder’s wealth. Objective The objective of this project was to evaluate one of the prospective subsidiary acquisition. Here, a detailed analysis of the financial reports and future expected results after acquisition and room for improvements were to be assessed to quantify the viability of the business being acquired. More than that, Oak Business carried out an analysis of whether or not the prospective subsidiary fit the requirements of the Client. Challenge The process of valuation required a thorough and detailed analysis of all the financial data provided by the prospective subsidiary. A lot of core items were missing or misstated that made the analysis a bit trickier. There were inconsistencies present throughout that made the analysis challenging from the start. Oak Business Consultant carried out the following services for the client: Financial analysis of the income statement Financial analysis of the balance sheet Assessment of the assumptions used for future projections Assessment of the cash flows Valuation of Assets and liabilities Assessment of acquisition price/ cost to our Client Oak Business Consultant went on to verify the calculations and valuation of the prospective subsidiary to testify whether they were done accurately or not. Problems and Solutions The solutions provided by Oak Business Consultants result from the valuation of various aspects of the prospective subsidiary’s financial statements and projections. Bootstrapping the historical results to create future projections to see if the company could be turned over into a highly profitable business after the acquisition. And an unbiased evaluation of results of the organization to assess the worth of the company against the seller’s asking price to be presented to our client for better chances of negotiation and a profitable deal. Income Statement Analysis The first thing that we assessed is the income statement of the prospective subsidiary company. Here we mainly assessed one discrepancy in the sales area. This led to a significant difference in the EBITDA as well. Without showing the actual numbers due to non-disclosure agreements, we can explain the assessment and findings of the numbers. Sales The sales in 2019 turned out to have increased to more than 300% as compared to 2018. Along with this, the COGS and the OPEX also increased. However, when making a comparison to sales, the OPEX percentage was lower in 2019 compared to 2018 and 2017. While keeping this in view, there was barely any change in the EBITDA of 2017 and 2019. This led Oak Business consultants to investigate further if all the losses have been reported accurately by the company. Net Profit Another thing that Oak Business Consultants picked up on was the similarities in the EBITDA of 2017 and 2019. While the EBITDA remained the same, there was a clear change in the Net Profit percentage. This, however, was due to a change in the depreciation policy. But what led to this change? There weren’t any clear identifying markers to explain this difference. Balance Sheet Analysis The next thing and the more prominent issues that Oak Business Consultant assessed were in the balance sheet. A few issues arose when we were evaluating the business. The issues related to the bank, capital expenditure, and retained earnings mostly. Bank We observed a sharp increase in the bank portion of the balance sheet. There is no clear indication or reason for this in the statements. Even though the other statements showcase a cash outflow as opposed to a major inflow. Capital Expenditure Next, there was an astounding discovery while analyzing that there was the capital expenditure in the year 2019. However, there was no clear identification in the fixed assets about whether there were more of those purchased. The number of additions and disposals were not clear because of the lack of data. What could be understood was that there was a lower percentage of fixed assets than before. We assessed that the depreciation of the prospective subsidiary addition. Since there wasn’t enough data to assess this, we were not able to identify what kind of depreciation method they had in place. Moreover, this became more confusing because of the obvious change in the depreciation in the last year of 2019 of the prospective subsidiary. Retained Earnings There were significant issues when it came to the recording of the retained earnings. They were misrepresented and wrongly calculated in the financial statements. After a detailed analysis, we came to the conclusion that these were also wrongly recorded in the tax returns. Cashflow Statement Analysis Oak Business Consultant intended to carry out an extensive cash flow statement analysis. However, the vagueness of the financing activities in the prospective subsidiary made it difficult for this to happen. Oak Business Consultant made sure to identify this aspect in the financial statements and clarify the need for more details in the calculations. Valuation Finally, Oak Business Consultants was able to do the valuation of the business. We made sure to take two different approaches when it came to this. The first one was based on the average percentage of COGS to sales and the expected growth rate of sales. The other method we used for the valuation of the business was through the business’s total assets and liabilities it presented. The assets-based evaluation came to be lower than the previous method, and it proves to be the minimal amount that our Client would have to pay for the acquisition. Another aspect that we helped our client with was the future prediction of how much improvement could be possible after a change in the management and further help of the client’s expertise and resources available including the economies of scale. Client’s Impending Decision Finally, Oak Business Consultants helped the Client to make a decision based on the details provided. Apart from the problems presented, other details in the financial statements of the prospective subsidiary showed no other issues or implications. The board of directors took the final acquisition decision using the information and assessment we provided them with. Outcome As a result of the financial Acquisition Analysis of Quantum Research Company performed by Oak Business Consultant, the Client’s board of directors made a well-informed decision towards the acquisition of that subsidiary. The outcome provided by Oak Business Consultant mainly revolved around the valuation of the company and how much client could offer to acquire the subsidiary. The resulting value was US$220,000 against the US$ 500,000 asking price. This was the minimal amount that would be suitable for our client to have a successful and profitable acquisition.

Background A Singaporean client approached Oak Business Consultant for the creation of a pitch deck for their SaaS startup. Initially, the client and Oak Business Consultant came into a partnership to work on the business together. Then, eventually, Oak Business Consultant remained as the Financial Analyst along with a 20% share in the business. The SaaS startup client wanted an enrapturing pitch deck that would bring its business plan to life and provides the audience with all its relevant aspects. The client's business revolved around offering Software as a solution to luxurious private jets operators, including other services. Since the business's service comes under a luxury item, a specific niche of the audience was to be targeted. Objective This case study's scope revolves around the preparation of a pitch deck that the client requested. The pitch deck required the presentation of the problems faced by an average customer and the solution that this SaaS Company provides customers. Challenge The client has streamlined the process of creating the pitch deck by giving us a clear vision of who the audience will be. However, creating a pitch deck befitting the client's needs required a ton of market research. Moreover, the business is one of a kind and has close to zero competitors. Therefore, the entire burden of getting the right research and analysis was on Oak Business Consultant's shoulders. Therefore, we had to step in and figure out how to make it to the most effective pitch deck. All the research and calculations were to be done on our part and make use of the client's Financial Model also created by Oak Business Consultant and market analysis for the pitch deck. It is crucial in a pitch deck to decide an adequate number of pages that would serve the purpose of communicating the whole idea of the business within the least amount of time. Therefore, the number of pages ranges from 10 to 25 pages depending on the client's needs. This client, however, was having a unique business idea for the most luxurious traveling industry and therefore, it was decided to have at least 18 pages to showcase the New Business to a venture capitalist.   Solution The pitch deck created by Oak Business Consultant is comprised of various aspects. They all were directed towards gaining the attention of wealthy clients for the business once the operations began. Essentially, the pitch deck required a proper structure that we were able to create. We made sure to highlight the important problems in the pitch deck and then provide adequate solutions to help the audience understand why they need this service in their lives. There's a clear understanding of the steps presented here in this pitch deck through the table of contents. Each of the pitch deck sections took ample research and commitment to getting more investors and potential clients to the business. Presenting The Problem The first thing that Oak Business Consultant set out to do was figure out the business's problems. Most of the client provided data, but it wasn't sufficient to create an effective pitch deck. We made sure to put in more market research and understand what problems this SaaS startup might face. Each of these problems is crucial to the business the client is running. Therefore, it is essential in the pitch deck. The pitch deck created by us included the service industry's current standings and standards, how it lacked communication and many more issues. All of this data was procured after long and extensive research. Therefore, it proved to be highly viable for the pitch deck and met the client's needs. Offering The Ultimate Solution The main bit of the pitch deck revolves around offering the solution to the problems discussed above. During our work with the SaaS startup, they formed another partnership with a company that offered a complimentary service to their business. Therefore, the solution created by the business and through our research proves to be highly effective. The solution focuses on offering the audience a one-click way to connect and resolve their transportation queries. The pitch deck offers a straightforward and to-the-point solution that we hope to attract the right customers. Showcasing Services Now, what's a pitch deck without explaining the services that the business has to offer? We made sure to incorporate the high-end luxurious service that the business hoped to provide its customers. It included a series of services that the target audience will be able to avail of easily. Doing so was crucial for the pitch deck as it explains to potential investors and the clients what the business has to offer them. One of the initial pages of the pitch deck represent what the main services this business offers. It focuses on providing luxury and high-class services that will help them travel with ease. Highlighting What Makes This SaaS Startup Unique We, at Oak Business Consultant, had to ensure to highlight why this business is relevant to the audience. Each of the business's key differentiators was added to the pitch deck to emphasize how this business's effectiveness and necessity. Potential clients can avail of jet transportation is heavily maintained and easy-to-connected jet planes through the business's effectively run application system. Through the pitch deck, it is clarified as to what the business is all about. It is here to offer clients with updated aircraft through which they can go about making their travel plans. Each of the aircraft added is on a 4-year lease from a prominent distributor. So, it is safe to say that the jets will now be overused. Moreover, the pitch deck emphasizes the hybrid hi-tech solution that it has to offer its clients. Since clients and investors want to know all there is about how the business or service works, the SaaS company's pitch deck includes the useful feature of the business. The hybrid hi-tech solution allows for effective flight runs. With these, the business plans to run150 flights a day. Reasoning For Establishing This Business When it comes to why this business idea came into being is because of the need for this service. We made sure to incorporate the details into the pitch deck as well. Why is this business essential for the targeted consumers, and what made the client want to offer this service to them? Reason 1 From our deductions, we understood that given the rise of the situation in 2020, certain impositions came to flying commercially. People are afraid of health risks in such flights and would want an option that would benefit them. Here is where private jets come into play. The number one reason why the client started this business was to meet the demands of people who wish to travel through private jets—giving people a more secure and hassle-free traveling option. Reason 2 Another reason that fits well with this business and what we added to the pitch was the demand for exceptional 5-star services from transportation and hotels. Upgrading the client's experience by providing them with exceptional services was the way to go. Therefore, providing customers with a service and highlighting this in the pitch deck brings more people to try them out. Moreover, it gives investors something interesting to view. Target Market Research Oak Business Consultant made sure to get the right data to figure out where most of the target market lies. It helped focus more on people who would be willing to spend on these services instead of others. It also helped clarify where the business will be more geographically relevant. Businesses require the right target market to flourish. Not everyone can make use of these services as this is on the higher end. So, people with sufficient wealth and those actively looking for ways to travel luxuriously were targets. After a series of research and analysis, we came up with the right allocation for the target market for this business. The pitch deck showcases the ratios of the various locations where the demand for this service is present. Not only does this help narrow down which locations to cover by the business, but it also helps investors understand that there is a good market out there that requires this service. Investor Insights To attract investors, we made sure to put in the data to make them look twice at this pitch deck. From what the business offers in return and future projections, viewers will find all the relevant data collected and forecasted by Oak Business Consultant from scratch. In the pitch deck presented, we made sure to do our industry's financial analysis and projected future investor ratios. It helps clarify to potential investors as to what the present value of the entire business will be. Moreover, it also showcases the possible profitability ratios that investors can earn. Every time an investor adds funds to a business, they want to know what they're investing in. This pitch deck makes sure to cover the main parts of what an investor may be interested in. These include NPV, profit, and ROI. Each of these holds immense importance for investors, so we took the responsibility of adding it to the pitch deck. Outcome Oak Business Consultantdeveloped a relevant pitch deck after the client required numerous adjustments. Currently, we continue to work with this client to work on their business development. Creating the pitch deck was only one of the many things that we have done for this client. We are actively creating a financial model for this business as well by implementing our CFO services. Moreover, we have established a highly profitable relationship with this client and will surely follow through in the long term.  

Background  The client required a Go-To-Market strategy for their online study assistance business or Educational Platform. The main idea focuses on getting customers to subscribe to their business and avail of the services they have to offer worldwide. A range of strategies and research was put into the creation of this marketing strategy. Objective This project's entire premise lies in creating an optimal Go-To-Market strategy for the client's education-based business. Challenge The main challenge presented was to meet the client's needs for developing the marketing strategy. He had no information regarding what he required, so the project revolved around extensive and hands-on research. All the details and planning were to be done by Oak Business Consultant, and it required stepping into a field that was largely new to the business. However, the client requested additional changes throughout the course of this project. So, much of the planning had to be revamped or re-done from scratch. Research We carried out excessive research to figure out what the students need. As a result, there were high periods of stress, anxiety, and financial limitations for the students when it came to this. Moreover, our main focus was to understand whether online help was something that students required. Key marketing strategies needed to be understood and taken a look at. We used a series of methodologies to conduct the research. These included the following: Secondary Research In-depth Customer Interviews Competitor Analysis Social Media Listening Marketing Agencies Factual and viable data was generated through research to finalize the marketing strategy for the client.   Solutions For Marketing Strategy Oak Business Consultant offered the client a list of solutions for his Go-To-Market Strategy once presented with the fundamental research. Core Strategies And Branding The first thing that needed to focus on was what the business has to offer students. It means emphasizing on what makes the online study assistant business different. Here, we focused on the development and promotion of slogans, images, colors, and the delivery of the services. Marketing Funnel Strategy Another key aspect and highly researched part of the entire project was to create the marketing funnel. It explores the AIDA principle, which includes the attention, interest, desire, and action of the potential customers. We made sure to go over every aspect revolving around this principle that would benefit the client in any way possible. Website SEO Marketing Strategy A series of research indicated the essence of developing website SEO for the client's business. The strategy put forward by us presented the details of what factors to account for when adding content to the website. The Meta tags, internal linking, keywords, site structure, and CTA buttons were the main focus of the marketing strategy. Content Marketing Strategy For content marketing strategies, competitor analysis was necessary. With data from the analysis, it was easier for us to determine what information is relevant for the website to flourish. Oak Business Consultant studied the articles, case studies, and other relevant content of the competitors to help the client figure out how to create his website's content. Content marketing strategies also showcased how to optimize content for keywords along with promotional aspects of it. Our recommendations included promoting platforms such as Quora and Reddit. Social Media Campaigns Social media is one of the more relevant aspects of marketing in today's time. We made sure to incorporate this into the solutions. It offered the client details of the important stages of using social media for his marketing campaigns. Moreover, our research in this section denoted the various marketing agencies available for the client to use. The details included the cost breakup of each marketing agency as well. Marketing Tools Integration Finally, the assessment of a variety of tools took place to find out the best fit for the marketing strategy and needs of the client. These included Google Analytics, Goal Tracking, and Google Search Console. We further provided the client with social media management such as Hootsuite and email marketing tool setups. Business Plan The business plan for the client's project included the marketing plan, financial plan, marketing strategy, and a sales plan. For the marketing plans, we suggested a series of agencies through which the client could carry out his business's marketing requirement. Now, the financial plan focuses mainly on how much it would cost the client to carry out his marketing strategies. It mainly revolved around seeking help from agencies and their costs. Marketing agencies included Upwork, Stratigia, Freelancer, and Guru. So, he got a clear idea about what all their costs would be like. Moreover, Customer Acquisition Cost (CAC) was a huge part of the financial plan. And, it has very high importance when figuring out how much the customers will offer in return for the costs. The sales plan incorporated attracting students through their regular content on the platform such as an e-newsletter, and then luring the potential clients with a 60-minute free consultation between the tutor and the student. Outcome In conclusion, Oak Business Consultant delivered what the client asked for, the Go-To-Market Strategy for his business. The online study assistance business is now up and running with our input during the developmental stages. Lastly, the client required a few changes and wanted additional strategies covering SEO, Application Marketing, and Sales Bottom funnel.  

Background: Event Management Company One of our USA based client working on a startup approached us to build a Financial Model from scratch. When the work got completed and delivered to this client, his friend, and business partner, who is also responsible for running her own separate Event Management and E-Store business, saw our impressive work and decided that she wants a Financial Model just like that. She loved our easy to understand the financial model. Even though she already had a Financial Model and Business plan, she said she wants a new financial model for her business. Problem Her business’s existing business plan was thoroughly made using advanced Excel formulas and too many advanced logical assumptions, which were not easy for her to understand and make changes by herself. After a few months of transforming her business idea into a reality, she found out that she needed to make a few changes to her financial projections. But as the model was hard to understand, she could not do it, and the analyst who made the first financial model was no longer available at that time. It meant that she had to hire another expert to make the required changes for her and incur an extra cost every time she has to make any changes. Solutions Oak Business Consultant became the advisor in this project for financial model and business valuation for the Event management company. The critical part was to analyze the market size and keep it dynamic as inputs so she may able to make future changes easily. Based on the market research, we built a financial model with the following services. Input Assumptions We built input assumptions of initial-investment, followed by Assets and operating expenses to forecast the expected costs. In the event management business, the variable cost increases as the transactions increase, like support staff cost (No. of employees increase when no. of transactions increase. We took the expenses and revenue growth based on the prior data of the company. Revenue Forecast In the first section of the income statement, we forecasted the no. of vendors registered, party planners, wedding planners, party venues, and the expected number of transactions on the E-Store. Along with that, we analyzed the churn rate of customers who are not doing any activity after registering for the client’s platform. After analyzing the no. of customers, we projected the revenue. This company has multiple revenue models. We calculated the income for each model separately. After compiling the revenue and expenses, we calculated the monthly and yearly income statements. Depreciation and Amortization Oak Business Consultant prepared the depreciation schedule because this project requires a significant investment in data security and safety measures. Cash Flow Statement We built a cash flow analysis, which was linked with Income Statement and input assumptions. So that there was no need to add in the sheet, and the sheet change instantly. Balance Sheet Then we build a third and last financial statement, i.e., a Balance sheet. The balance sheet and the cash flow statement and the input sheets are all linked. Break-Even Point Every business has to know its breakeven point. It helps investors and entrepreneurs set the mark to put extra effort to cross this point. Dashboard Graphs speak more than numbers because they help both the investor and Entrepreneur see the graphical representation of the projection. We provide the following graphs in the dashboard sheet. Project Evaluations Being an Investor, you always want the comparison of the equity against the Investment. So, we helped them to determine the company’s worth based on his future earnings. We provided them discount cash flow, NPV, IRR, or free cash flow; also, we provide an analysis of Investment vs. equity comparison. Sensitivity Analysis When the business is in the initial stage, sensitivity analysis can predict the actual market or scenario when the company does lots of marketing. We did a sensitivity analysis for a client, having 3 kinds of situations for sales, i.e., Low, Moderate, and optimistic, and analyzed the outcome in different circumstances. It really helps the client to gain knowledge of what if a business could not achieve its sales target.  

Background - Case Study For TVOD TVOD- Transactional Video on Demand - The case study is about our client having TVOD Business i.e. when users buy content on a pay-per-view-basis. TVOD offers recently released material for a bunch of individuals - friends, and family. The internet has impacted the way we engage with each other and conduct social gatherings. It has led to profound innovation in the way we view content. There has been a worldwide decline in the attendance of the cinema audience. It becomes challenging to get some time for entertainment according to the announced schedule of cinema. Moreover, cinemas are bound to specific locations. The ongoing pandemic worsens the drop in the audience at cinemas to zero. The majority of the cinemas worldwide have closed, putting the global entertainment industry in pause mode. The problems mentioned above presented a market gap, and our Client innovatively countered this to give Pay per View experience On Demand through a platform similar to Netflix yet entirely new to the world. It means subscribers can see content as per their requirement, not when it is aired as per the wish of the broadcaster. Challenges - TVOD Business Since the company is in the growth stage. Hence, they wanted to know the growth rate of the company, its profitability, churn rate of customers, CAC analysis, and how much they have to put into the marketing budget. They use Oak Business Consulting services for: Financial analysis of the Income Statement Projections for 3 to 5 years CAC and CLV analysis Analyze which product is having huge profitability and Demand. “Oak Business Consultant helped Transactional Video on Demand Business by creating financial analysis and forecast their 5 years growth and profit. We also examine the company’s Fixed Cost, Expenses, CAC and CLV and Churn rate and compared to the industry average, so it gives insight about their performance.” Solutions To resolve this issue faced by our Client, we offered the company very logical solutions and delivered the following in this regards: a. Market Research: We conducted market research and analysis to find out the expected costs associated with the research and development of this Transactional Video on Demand (TVOD) platform, along with the likely administrative expenses. b. Financial Model: Oak Business Consultant constructed a financial model to predict company-specific revenues realistically projected over the next five years, comparing income and expenses with cash flow expectations to determine the feasibility of the project. Further contents of the financial model are explained below. Input Assumptions Oak Business Consultant has helped the TVOD company build a robust financial model.           OPEX We meticulously designed OPEX by analyzing the operating expenses of the company based on the Client's input. We calculated the predicted variable and fixed costs, including content, administration, marketing, and technical expenses.               Depreciation and Amortization We built the depreciation and amortization schedules. The company had a significant investment in intangible assets like software. The Financials We prepared an income statement and predicted future income in the years to come according to a revenue model that befit Transactional Video on Demand business.          Therefore, the revenue model incorporates two separate streams, advertisements, and subscriptions. Moreover, in the case of subscription, we eliminated the churn subscribers to get net revenue.                 Moreover, we highlighted the present and expected financial position of the company through the balance sheet. Key Metrics We presented vital metrics to portray the operational analysis of the company. Dashboards Since we provided the company with a dashboard, it contains graphs that give a snapshot of the expected financial performance. Explain graphically helps to convey the standings better than the numbers.         Project Evaluation The owner wanted to see how feasible his venture could be. We incorporated the equity raised so far, and the expected hurdle rate into the model. Moreover, we conducted a burn rate analysis to determine the total expenses. This helped us to predict the minimum investment that is required for the business to commence operations.       Company Valuation               Lastly, we predicted the value of the company with the help of all the relevant details. Hence, The valuation helps attract investors. 3. Results They achieve a better insight into the company's product performance, Cost Analysis, Break-even point, and CAC with Payback. We also provide recommendations or steps to take action in the upcoming months for low Fixed cost and Profitability, Average service cost, CAC, CAC Payback Period, and Customer Lifetime Value. Oak Projection Model also helped the management to reduce 30% Cost to be in profit and track the Actual and Projected figures to measure the performance.

Background Restaurant’s Financial Model could be a daunting task because this industry works on a very different perspective. They require operational efficiencies in order to take maximum profit margin. Our client has a Thai Restaurant in Mexico. He was planning to open. Problem He was planning to open his another branch in Mexico, so he needs some external capital investment, and require a financial projection for the second branch with consideration of his first branch sales and expenses. Solutions Oak Business shook hands with the client to become the official advisor in the project. Oak business core job is to forecast the restaurant’s Capital need, Assets requirements, Burn rate and profit and loss. Restaurant business has a different perspective to analysis, as we couldn’t apply growth rate in the restaurant because the area is limited, irrespective of the population and demand. We can only serve to limited no. of customers as long as we have space, So in the restaurant model, Business acumen open new branches to increase the revenue and profit. Similarly, restaurant business requires more operational efficiencies, because if the kitchen gets late to cook cuisine, this means customers will wait until cuisine has been served, the customer will occupy the table and chair, means, for the time being, you cannot serve afterward customers.Oak business consultant provided the following services. Input Assumptions We built input assumptions of investment, followed by restaurant layout, Assets, and operating expenses so that we can forecast the expected revenue. The layout is the most crucial element to consider first because restaurant revenue all depends on the design. If the model is efficient, so we could have more chairs and table in that space, means for customers can be served in a time period. Based on the Layout out, we make assumptions of the assets and operational expenses. Revenue Forecast/ Income Statement After getting the sense of layout, we search out the population and demand for the Thai cuisine and assume percentage of customers we can serve based on the design. We calculated the inflow of no. of customers in a day, then week and then months.Secondly, we build design income statement, with the revenue and expenses that we expected to occur. All variable and fixed expenses are calculated in the sheet, including Salaries, Marketing, Content, Utilities, etc. Income Statement Based on the revenue model and cost structure, we build an income statement for 5 years. Cash Flow Statement We built cash flow analysis, which was linked with Income Statement, input assumptions in a way so that there was no need to add in the sheet, and sheet change instantly. Balance Sheet Then we build a third and last financial statement, i.e., Balance sheet, which was also linked with Input sheets and cash flow. Breakeven Point Every business has to know its breakeven point. It helps investors and entrepreneur to set the mark so that they can put extra effort to cross this point. Dashboard Graphs speak more than numbers because it helps both the investor or Entrepreneur to see the graphical representation of the projection.We following graphs in the dashboard sheet Project Evaluation After completion of all the projections, an Investor and, an entrepreneur needs to evaluate the forecasting model. This evaluation sheet helps them to check the feasibility and viability of the project. Oak business consultant provided NPV, IRR, Free Cash Flow analysis, WACC, and payback period as well. Our report will not help them to evaluate the project but also help them to know the equity that investor should take against the investment. .

Background Since the e-commerce market is booming in Australia, we decide to choose online selling for the list of products. Hence a number of investors based in Australia are wondering to enter into the fashion/ luxury business. Problem Since the client is an A series investor, he didn’t get much time for market research. On the other hand, he wants realistic and factual market research and expected growth in the sector as well. Along with that, the client also wants consumer behavior so that we get forecasting of the consumer taste and choice preference. The client has decided on three categories to start with. So he needs to gain insight, which category will be more profitable and the expected return. Opportunity Oak Business Consultant provides him with depth market research for each category with the following subheadings. Demand Analysis of E-Commerce Market Since it is the first step, to begin with, hence, we analyzed the current market. Afterward, we did the trend analysis on the market. Also, we identify the consumer demographic. We provided the following research in the e-commerce heading. Customer Profile. Consumer Demographics. The reason why people buy from e-commerce in Australia. SWOT analysis. The market in Australia. Categories Research The client want depth research in four categories, following are the list Luxury handbags Woman Scarves Luxury Chocolates Homeware and Appliance So in each category, we gave them google trend for each category, along with the market shares of each category and the expected return of each category. The following are the subheadings research that Oak Business Consultant provided in each category. Google search trend The potential growth rate analysis Market Demand in Dollar Churn rate analysis Customer demography Monthly or yearly expenditure on each category by families SWOT Analysis Total Market share, (TAM, SAM, SOM) Region-wise sales

Background Ten Time is a Video Streaming company fall under the SVOD industry. SVOD stands for Subscription Video on Demand is a type of service, where you enter into a subscription agreement, which will then grant you access to the service typically to watch until you unsubscribe, that means to watch with no limits. Problem Ten-time is in a growing stage, and they are going to expand their reach and looking for fund injection from the investor in the form of equity and bond. Client needs a financial model that depicts his business, growth, and especially its company evaluation so that it gives value to investors. Solutions Oak Business accepted this opportunity to build a financial model of the newly growing industry. Oak business consultant provided the following services. Input Assumptions We built input assumptions of investment both from equity and bond, that client was going take from investor and took the real company’s data of CAPITAL EXPENDITURES, OPEX, and no. of subscriptions. OPEX and CAPITAL EXPENDITURE structure We built a tangible and intangible assets list with the date of inclusion that is required to purchase in order for smooth operations. Along with that, we analyzed the operating expenses base on the data that we took from the client. All variable and fixed expenses are calculated in the sheet, including Salaries, Marketing, Content, Utilities, etc. Depreciation and Amortization Oak Business Consultant prepared the depreciation and amortizations schedule because this project requires a big investment for fixed tangible or intangible assets likes Networking and software. Subscription and Revenue model In the SVOD industry, the revenue is based on no. of subscriptions. We build a detailed revenue model for video and music content with the consideration of marketing and subscription on a monthly bases. Along with that, we also made an account for lost subscriptions as well. Income Statement Based on the revenue model and cost structure, we build an income statement for 5 years. Cash Flow Statement We built cash flow analysis, which was linked with Income Statement, input assumptions in a way so that there was no need to add in the sheet, and sheet change instantly. Balance Sheet Then we build a third and last financial statement, i.e. Balance sheet, which was also linked with Input sheets and cash flow. Break even Point Every business has to know its breakeven point. It helps investors and entrepreneur to set the mark so that they can put extra effort to cross this point. Key Metrics We provided him with key metrics, in order to analyze their operational performance. Dashboard Graphs speak more than numbers because it helps both the investor or Entrepreneur to see the graphical representation of the projection. We following graphs in the dashboard sheet Project Evaluation After completion of all the projections, an Investor and, an entrepreneur needs to evaluate the forecasting model. This evaluation sheet helps them to check the feasibility and viability of the project. Oak business consultant provided NPV, IRR, Free Cash Flow analysis, WACC, and payback period as well. Our report will not help them to evaluate the project but also help them to know the equity that investor should take against the investment. Along with that, we provide a proper valuation of the company including Enterprise Value, Market Value, upside value. Intellectual Property Valuation Client needs an extra valuation for his company. He needs to know his intellectual value based on his past and future performance. Oak Business Consultant, also provided him with the detail formulation of his intellectual property valuation. Company Valuation Last but not least, client need, the client also wants his company valuation base on his 5-year future earnings, so that it helps him to in front of an investor.

Background The Africa based company is providing digital payment solutions for the African populations. Although this concept is not new for the world in Africa it is breaking the traditional norms. They are not only providing a digital transfer for local currency but also assisting in currency conversion specially for USD to local currency. Along with that, they are providing insurance to clients as well, which is another revenue model. Problem This firm was growing well as their subscription increases day by day. Now planning to get external investment from an investor to reach out to more people. For that purpose, they require a business proposal and financial model that represent the company’s financials and expected future earnings. Solutions Oak Business Consultant became the advisor in this project for financial model and evaluation. The critical part is to analyze the market size as there was no research available before. Based on the market research we built a financial model with the following services. Input Assumptions We built input assumptions of investment, followed by Assets, and operating expenses so that we can forecast the expected revenue. A company like this, increase the variable cost as the transaction increase, like support cost (No. of employees increase when no. of transactions increase. We took the expenses and revenue growth based on the prior data of the company. Revenue Forecast In the first section of the income statement, we forecasted the no. of subscribers sign up, along with that, we analyze the churn rate of customers who are not doing any activity after signing up. After analyzing the no. of customers, we projected the revenue. This company has multiple revenue models. We calculated the income for each model separately based on the no. of subscribers. After compiling the revenue and expenses, we calculated the monthly and yearly income statements. Depreciation and Amortization Oak Business Consultant prepared the depreciation schedule because this project requires a significant investment in data security and safety measures. Cash Flow Statement We built cash flow analysis, which was linked with Income Statement, input assumptions in a way so that there was no need to add in the sheet, and sheet change instantly. Balance Sheet Then we build a third and last financial statement, i.e., a Balance sheet, which was also linked with Input sheets and cash flow. Break-Even Point Every business has to know its breakeven point. It helps investors and entrepreneurs to set the mark so that they can put extra effort to cross this point. Dashboard Graphs speak more than numbers because it helps both the investor or Entrepreneur to see the graphical representation of the projection. We provide the following graphs in the dashboard sheet. Project Evaluations Being an Investor, you always want the comparison of the equity against the investment. So, we helped them to determine the company’s worth based on his future earnings. We provided them discount cash flow, NPV, IRR, or free cash flow; also, we provide an analysis of Investment vs equity comparison as well. Sensitivity Analysis When the business is in the initial stage, it is stuff to predict the actual market or scenario when the company does lots of marketing. So we did a sensitivity analysis for a client, having 3 kinds of situations for sales, i.e. Low, Moderate and optimistic, and analyzed the outcome in different circumstances. It really helps the client to gain knowledge of what if a business could not achieve their sales target or provide.

Background A Land Development company based in Edmonton, Canada. They are specialized in acquiring real estate such as growing land, build infrastructure for individuals, mixed family, corporate, and tenants. Challenge The company was going to start a new project and was planning to acquire another land. But before that, they want proper research and analysis of the cost that is attached to the project and the profitability of the project. They wanted to have depth financial models, through which they can evaluate the project. Solution Oak Business Consultant helped him to build a dynamic and depth financial model so that they can play with the numbers in the forecast model. Real Estate business models have multiple factors to analyze, as the cost structure is very complex and links with many other industries, sectors like Steel, Cement, Engineering, and Plastics. The development cost of Real Estate would vary if any of the raw material cost increases. On the other hand, the land has to capitalize on a maximum level, and they will have more houses, apartments, etc. So, real estate has a financial model which is far different and complicated as compared to SaaS or restaurant economic model as there is a lot of input variable to do a depth analysis. We created the model in the following way. Project Structure The first step to creating a project structure, how much percentage of the land area will be used for houses, apartments, and rental offices. We built a chart as an input assumption. Hard Cost We evaluated the hard cost. Hard cost consists of tangible assets that are needed to complete the construction. This means that a thorough analysis of the cost that would be incurred in the project. This sheet not only provided the projection input but also provided an option for variance analysis when the project is completed. Following are the hard costs that we analyzed. Water Treatment Plant Fire/ Irrigation / recirculation pumping Site Works Storm Water Management / Sewer Community Facilities & Amenities Domestic Water Supply Shallow Utilities Internal Roadway System Trail & Pathway Network landscaping Features Offsite Costs Concrete Work Surface Work Highway Intersection Contingency Allowance Sanitary Sewer Water Mains Fire Protection Mains Lot Services Waste Water Treatment Plant   Intensive capital projects like real estate have to control the cost so that the overall cost per unit would decrease. Similarly, the client needs to calculate the per-unit cost to build one house, apartment, or commercial building in order to determine the cost and the price. Oak business consultant also provided the per-unit cost analysis. Soft Cost Soft costs are the intangible cost, which includes architectural, engineering, financing, and legal fees, and other pre-and post-construction expenses. We created a detailed input chart in order to estimate the soft cost. Following are the head cost that we analyzed. Architectural Design & Building Plans Professional Services Engineered Plans Fees Payable To County Development Cost Furthermore, after analyzing the hard and soft costs, we summarise both to determine the whole project cost. Revenue Model There are many phases of the land like houses for single-family, mixed family, duplex, apartments, and every phase will have different costing and value according to demand. We built a dynamic financial model, having an input for every phase. So that we can forecast accurate revenue. Profit and Loss Forecasting After developing the cost structure and the revenue model, we compiled the data and built a profit and loss statement. Furthermore, we also created a sheet for data, so that it would easier for the client to conduct variance analysis. Project Evaluation Project evaluation is conducted with the help of a financial model which helps in checking the feasibility of any given project. After analyzing the in-depth analysis of cost structure and expected value, we need to examine the project profitability. Moreover, Oak Business Consultant provided Evaluation tools, i.e. NPV, IRR, Payback period, and ROI. Dashboard Last but not least, we provided them with a dashboard, which summarises the whole projection.

BackgroundOur Client is a serial entrepreneur, who has invested in multiple businesses. Now he is willing to invest in an e-commerce platform through foreign investment. This platform is a kind of niche market as he was only focused on a specific product. ChallengesBeing an Investor Client wants to build a financial model to analyze the investment opportunity. Since he is based in Europe and going to invest in another country, so he had some contrasting demand for the financial model.He wanted a Currency conversion in the model.Deep analysis including transportation cost schedule and multiple sales channels.Sensitivity Analysis with multiple scenarios.SolutionsOak Business Consultant helps him to build a dynamic financial model so that he can play with the numbers in the financial model.We built the input button for Currency conversion and the whole financial model converts in that currency instantly.We provide the following services;Input AssumptionsWe build a model for 3 years and we put all the assumptions in one sheet so that investors can change the numbers easily.Amortization and Depreciation ScheduleA business where there is a need to capitalized on fixed assets like machinery, equipment before commencing of the business. So investor necessarily wants to know the Assets valuations over an interval of time. This helps the investor in the valuations of the company.Oak Business Consultant provides a proper schedule of Amortization and Depreciation for tangible or non-tangible assets.User AcquisitionsThis e-commerce plan has many sales channels, i.e. B2C, B2B, Drop Shipping, Ads Space, listing, Client wanted the real projection of Customers from all channels. By taking the marketing budget and divide the portion to SEO, Instagram, Facebook, and Promotions. Then we analyze the customers that come from multiple marketing channels.Through this, we were able to calculate the No. of Customers, his CAC, and CLV.Three Financial StatementsAfter determining the Customer Acquisition, We built the Income Statement, Cash Flow Statement, and Balance Sheet.KPI’s / Key MetricsThe next step was to measure the performance of the operations. Every industry has its own metrics to analyze, we build KPI metrics for E-Commerce in order to determine the performance.Oak Business Consultant developed the metrics on a month’s bases so that it gives a deeper analysis.We built Average Order Value for B2C, Average Order Value for B2B, Average Order Value, and Value per Visits, ARPA, Churn Rate, Net MRR, CAC, CLV, and CLA to CAC metrics.DashboardDashboards provide an unbiased and comprehensive snapshot of the company’s performance overall. We provide a profitability dashboard, key metrics graphs like CAC, CLV, MRR, Cash Flow graphs, and Breakeven analysis. These dashboard helps the investor or management to understand broader view into one single sheet.  Project EvaluationsBeing an Investor, you always want the comparison of the equity he is taking against the investment. So, an investor wants to determine the company’s worth based on his future earning, Assets based, or P/E multiple.We provide investor discounted cash flow, NPV, IRR, or free cash flow, also we provide the analysis of Investment vs equity comparison as well.Sensitivity AnalysisWhen the business is in the idea stage, it is stuff to predict the actual market or scenario when a business starts its operations. So we did a sensitivity analysis for a client, having 3 kinds of situation for sales, i.e. Low, Moderate, and Optimistic. We also analyzed the outcome in different situations. Furthermore, it really helps the investor to gain insights into its profitability in case the business could not achieve its sales target or provide.

Case Study of VC - Background This Case study is about Narbashiyat who is the Angel and Venture Capitalist firm, based in Kuwait. Therefore, they have a pool of investors, who are keen to invest in and help entrepreneurs to find the business in their thoughts and turn thoughts into functioning technology with a solid business model. Challenges Since the Narbashiyat is the venture capitalist firm, and lots of companies approach them for funding, so they need to analyze every company thoroughly and in-depth before the injection of investment, and Narbashiyat could not able to handle or analyze every company properly as they have to deal with a pool of companies.Narbashiyat has few products in the pipeline, in which they want extensive financial analysis, and to know the current worth of the company/ product, so they can invest in accordingly. So, Oak Business Consultant provides extensive analysis and research with every aspect of the company,  Solution In this case study for VC, Oak business Consultant built financial models and analyzed the company in which Narbashiyat wanna invest,  We Built Financial Model of Holding Company. Built Financial Models for Startups Due Diligence report Pitch Deck Following is a list of companies. Bondi Oak Business Consultant also built financial models and calculate their future worth of the company base of the DCF model, NPV, and IRR. Duebus Oak Business Consultant did extensive market research to test the real potential and develop the financial model including sales forecast, income statement, Cash flow statement, balance sheet, and break-even point. Oak Business Consultant also analyzed its NPV and IRR and compare them with other products.   RAF RAF is a job searching platform, which needs a lot of govt data regarding the unemployment rate, and no. of companies are working inside the Kuwait Oak business did research to analyze the current situation of Kuwait and measure the success rate of RAF. We also built the financial model for RAF and calculate NPV and IRR. Comparison After analyzing every company rigorously and building financial models of all the ideas/ companies, Oak's business consultant did the comparison of all companies. Which provided the insight of products that has the highest NPV, hence, creating maximum wealth. Due Diligence Since these products are startups, so Oak Business Consultant has made due diligence report on these products We analyze the following aspects; Team profile: They have a very diverse team, having strong expertise in their field which makes them competitive for these startups. Technological road map. These products have strong evidence of success, as these products have enough market and seem to sustain their position in the future as well. Product’s architecture and infrastructure: All companies have built their website and Apps effectively, Along with that, Oak Business Consultant analyzed their operation procedure. Market Research: The market is growing and has a hidden demand, which will flourish in the future. Pricing Model: These products provide an effective pricing model and have different pricing according to their solutions. Pitch Deck Oak business develops a pitch deck for Narbashiyat as well. Hence, OBC articulates All company's business, operations, and future investment projects.  Following are the point that included in the pitch deck. Company history Narbashiyat funding process Future project detail Revenue Model and Due diligence prove Market Valuations and Key financials

Case Study of Retail - Background This case study of Retail business is about Threads of Apollo operating, who, as an online Leather brand offers various quality and exceptional design for men and women. It is based in Canada and the best part of this brand is having 2 successful consecutive years of the online campaign, hence became the choice of adults. Challenge Threads of Apollo is in the growth stage, so, now it is planning to launch its third campaign this year. Along with that, they plan to expand their offering & operations. To meet future expectations, they are going to apply for a bank loan to fulfill their short-term investment need. ToA needs a business proposal to submit in a bank, along with future sales projection and market research to prove for their business success. Solutions The case study shows how Oak Business Consultant took this opportunity and became the financial advisor of Threads of Apollo and provided the following services. Business Plan Oak Business Consultant writes a whole business plan to submit in a bank, in which we include: Company overview Product Detail Value Chain Analysis Market Research/ Future Outlook Marketing Plan SWOT/ PESTLE Analysis Business Model Canvas Three Financial Projection Market research Oak business Consultant gathered world Leather Sales and calculated Total Available market, then funnel down to Service Available Market, and Service Obtainable Market, so that there Company get know their market, where they can target. Product’s Revenue Oak Business Consultant Forecast each product sales separately. As ToA is an online business and an E-commerce business has multiple occasions to market their product i.e. Black Friday etc, so we keep consider multiple events and also consider expected low sales months so that we get the real revenue. Costing Oak business Consultant calculated their Fixed and Variable costing in order to get accurate cost of goods. Financial Statement Oak Business Consultant builds a clear and facile financial model, so it would give a comprehensive view of the business. We develop, Income Statement, Cash Flow Statement, Balance sheet, Break-even along with that Oak Business Consultants evaluate their payback period NPV and IRR. Income Statement Cash Flow Statement Breakeven Point Recommendation to Bank In the end, the Oak Business Consultant also provides a recommendation letter as financial advisor of Thread of Apollo and gives assurance of the business model.

Background of the Case Study This Case Study for NGO is about - Hub Care that is an Australian based NGO, that provides a unique and holistic service system to Government for sharing information across Social Service ecosystems, leading to improved outcomes for citizen engagement, increased productivity, compliance for services, and improved government oversight. The company has a great contribution to their Society, so now they want extensive market research for their future social plans and for pursuing funds from the Government to initiate. Challenge The case study of the NGO will also look into some of the challenges the company was facing. The company was planning to initiate another social program for society, so they need funds from the Government and Investor for getting execute the project; So the need the following data analysis; Extensive Market Research Project Feasibility Analysis Company Current Valuations Financial Modeling Financial Analysis Budgeting Costing Patent Rights Valuations Pitch Deck. Hub Care outsourced this project to Oak Business Consultant, so, we did comprehensive market data and make feasibility,  company’s current, and future project Valuations. Oak Business Consultant also provides financial analysis, budgeting, costing, and ROI analysis so that they can give benefit to society and increase standards.” Solutions Market Analysis Oak Business Consultant Provides deep analysis of their Markets and gives the easiest presentation so that it gives clear meaning and insight to their stakeholders. Cost Benefits Analysis Oak Business Consultant provides a cost-benefit analysis for their future projects. Hence, we gave recommendations regarding a few cost overhead control and gave a plan for future expenditures plans. ROI Hub Care provides ROI projections, only for 1 year, but also provides 5 year ROI, 8 year ROI with conventional Revenue and expenses analysis. Run Rate was mentioned especially so that it was easier to make sense of their investment utilization and Investment periods. This section Provides real and factual historical data and gives a clear insight into the future projection.  ROI Oak Business Consultant provides current and predictive analysis for better decision making. Since Victoria is the second largest territory having 18.76% of the total number of substantiation in Australia. Hubcare also helps in Victoria Risk Framework and increases ROI in the investigation process with 77.27%. We provided provide that their solution helps to reduce cost by 28.29% which means save $30.93 per child as a result total cost saving would be $ 280,704. Our Cost-benefit and Economic Impact analysis report also provides the following analysis The Hubcare helps to reduce cost up to 50% Increase employee satisfaction 40% And, Increase employee retention up to 40% Increase delivery of reports 90% And, Increase data sensitiveness and reliability by 98%. The Government spent a huge amount on consultation costs so our analysis helps Hub Care to reduce these consultation costs by providing analytics reports. Hence, ultimately It helps the Government to reduce expenditures.

Background - Case Study For SaaS This case study for SaaS is about Octopus Cloud that is a SaaS oriented Company based in Switzerland. It is specialized in SPLA tools and Reporting. The Company was growing well in terms of sales and getting new customers, but they faced losses in 2016,17. So, to evaluate the company’s financial health, Octopus Cloud outsources these services to Oak Business Consultant. Challenges - Case Study For SaaS Since the company is in the growth stage. Hence, they wanted to know the growth rate of the company, its profitability, churn rate of customers, CAC analysis, and how much they have to put into the marketing budget. They use Oak Business Consulting services for Financial analysis of the Income Statement  Projections for 3 to 5 years CAC and CLV analysis Analyze which product is having huge profitability and Demand. “Oak Business Consultant helps Octopus Cloud for their Business and financial analysis and forecasted their 3 years growth and profit. We also examine the company’s Fixed Cost, Expenses, CAC and CLV and Churn rate and compared to the industry average, so it gives insight about their performance.” Solutions We gave Financial Analysis by giving following Metrics 1. Product Analysis Oak Business Consultant carefully analyzes the products/ services sales. So we come to know that 92% of revenue comes from only 8 products/ services out of 23 products services, it means they should focus on their top-line products and eliminate the low contributing product from their portfolio. 2. Financial Health Analysis We provided the cashback period with a Profit and loss Statement with historical data analysis and a 2-year forecast. 2.1 CAC Payback Period Oak Business Consultant creates Break-Even Sheet to calculate their average revenue. We create a financial forecast for 2019 with 10% expected growth in revenue, but with the same average expense. Therefore, Oak Business Consultant recommended reducing 30% Expenses, Mostly are fixed cost. 2.2 Break-Even Analysis 2.3 Customer Lifetime Value Analysis 3. Results They achieve a better insight into the company's product performance, Cost Analysis, Break-even point, and CAC with Payback. We also provide recommendations or steps to take actions in the upcoming months for low Fixed cost and Profitability, Average service cost, CAC, CAC Payback Period, and Customer Lifetime Value. Oak Projection Model also helped the management to reduce 30% Cost to be in profit and track the Actual and Projected figures to measure the performance.