Blockchain Marketing Plan-Case Study

Introduction 

The Oak Business Consultant is a business and financial consulting company, and we provide financial projections, planning, budgeting and business management related to a wide range of services. This case study is based on one of our clients who approached us to prepare a comprehensive marketing plan and market research to attract targeted customers for their blockchain services. This case study mentions how Oak business consultant and their expert team fulfilled the requirements and demands of the client and satisfied and impressed them with their expertise. The aim was to provide them with detailed blockchain marketing reports covering planning, sale strategies, digital marketing, media appearance, content, events, collaboration, partnerships, PR, Affiliations, Customer support and their implementations. 

Client Background

Our client’s headquarters is in the United Arab Emirates (UAE), renowned as the world’s largest autonomous decentralized blockchain infrastructure, and looking for a strong marketing approach to enhance its ecosystem. With the expansive nature of their offering, they were on the hunt for expertise that would understand and position them effectively in an ever-evolving market. They turned to Oak Business Consultants, trusting our reputation for delivering actionable marketing plans in decentralized technology. With its expertise and structured approach, this case exemplifies how Oak Business Consultants can transform challenges into growth opportunities for businesses in the tech landscape. 

Challenges

Market Analysis 

The team was required to explore thoroughly current market trends, opportunities, and potential roadblocks in asset tokenization and decentralized storage. The aim was to understand and identify the global usage of blockchain technology, asset tokenization, and decentralized storage.

Identify the Target Market

Identifying the right target audience is crucial. The team needed to determine who would most benefit from our client’s offerings and then gauge the potential size of this market segment. It wasn’t just about identifying numbers but also understanding the demographics and psychographics of potential clients. 

Approach and strategies to capture market

The client wanted us to prepare a comprehensive blockchain marketing plan for their company to communicate with their potential targeted customers. They provided their blockchain products and services and business objectives. They must make a plan, prepare the strategic information, and include related to the following; 

• Sale strategies
• Digital Marketing 
• Media appearance
• Content 
• Events  
• Collaboration 
• partnerships 
• PR and Affiliations
• Customer support strategies and their implementations efficiently and reliably. 

Marketing Roadmap and the timeline for implementing  

After preparing the marketing approaches and strategies, our client wanted us to develop the timeline and road map with their implementation dates and time and present it in a Gantt Chart to analyze it. 

Solutions

Market Overview of Asset Tokenization and Decentralized Storage 

The experts of Oak Business Consultant conducted extensive research to identify the market size and usage of blockchain and their related services. Our expert team revealed that the market has the opportunity and potential to grow. Furthermore, our client can attract investors and acquire funds in this potential market. 

Target Market 

This market research identified the targeted and genuine customers as individual, B2B, and B2C. Our expert team revealed that several industries and individuals need asset tokenization, decentralized storage, etc., platforms to grow and improve their business cycle with this technology. It helped our client analyze the market size and potential customers that can be served and capture the market share. 

Marketing Strategies

Our Experts developed an attractive marketing plan and strategies to fulfill the client’s requirement and helped capture the market. The first step was laying down a clear, actionable strategy. This involved:

• We identified key selling points for our client’s company about prevailing market demands.
• Our team crafted a unique value proposition highlighting its autonomous and expansive infrastructure.
• We implemented inbound and outbound marketing strategies tailored to reach and engage the identified target market. This involved content marketing, social media engagement, webinars, and collaboration with crypto influencers.
• Our client had several amazing services, so our experts analyzed each service and prepared blockchain marketing strategies as per our client’s demand.

Roadmap 

Our experts prepared a blockchain marketing plan timeline and mentioned each strategy implementation, criteria, dates, and outcomes. A Gantt chart was created to ensure systematic and phased implementation of the proposed marketing strategies. This detailed roadmap showcased:

• Key milestones and tasks for each strategy.
• Time frames for execution.
• Expected outcomes at each phase.

The Gantt chart served as a blueprint for our client’s internal teams and a measure to track progress and results.

Marketing Plan 

Market Overview 

Our expert developed a market analysis and overview for blockchain companies. The image below shows that each service’s market size and values are identified separately. Furthermore, it includes the customer’s characterization, including the individuals, B2B, and B2C. Moreover, the market overview also mentioned the demands and market size of services in different countries of Europe, Australia, and Asia. It helped our client analyze different countries’ demands and potential to target them. 

Target Market Persona

Our Oak Business Consultant’s experts also provide the targeted market persona, in which each B2B, B2C and individual client was characterized separately. This section includes the targeted customer’s demographic, geographical, pain points, goals, preferred channels, and approach information. This helped our client analyze their target customer’s specifications and requirements before targeting and approaching them with marketing strategies.  

Approaches & Strategies to Capture Market 

Our experts provided a section of approaches and strategies to capture the market share strategically and communicate with their customers through wide range of channels. Furthermore, it includes Social media, content, PR, collaboration, partnerships, customer support, digital marketing, affiliations with reliable platforms to increase customers, discounts, referral programs, media appearances, and events. Furthermore, our experts identified and provided a platform to collaborate and become our client’s partners.

Timeline Blockchain Marketing Plan 

Our experts developed a dynamic blockchain marketing plan timeline per our client’s requirement and presented it into a Gantt chart to analyze and follow the implementation accordingly. It helped our client to track their implementations and the status of their current strategies. Furthermore, the 10-month marketing plan presented in a Gantt Chart helped check each strategy’s implementation outcome and move to the next implementation phase. Moreover, our experts provided the cost of each marketing implementation as per our client’s budget. 

Conclusion

The Oak business consultant successfully developed a comprehensive blockchain marketing plan tailored to one of the world’s largest blockchain-decentralized autonomous network companies. The marketing plan has provided our clients with a clear understanding of their targeted market size and empowered them to make strategic decisions to drive their business forward through amazing marketing strategies. We are committed to continuing our support as our client grows their business and works towards achieving their goals.

Moreover, our expert team conducted meetings and coordinated with our clients to understand more about their business and requirements to fulfill them accordingly and serve them well.

Oak Business Consultant excels in helping businesses stand out and achieve exceptional performance. Our approach involves conducting in-depth market research and employing advanced marketing techniques. Moreover, we thoroughly consider all aspects of our clients’ company, providing them with a critical perspective that is essential for their journey toward business success.

What Oak Business Consultant Offers?

We at Oak Business Consultants are committed to assisting you in your financial planning efforts as qualified and skilled financial and business analysts. We take pride in providing all business owners with top-notch financial services.

Our diverse services include Financial Modeling, Business Plans, Pitch Decks, and more. Additionally, we possess the expertise to assist you in fundraising and developing a comprehensive business plan. Our business plans incorporate strategies to target the right market and foster sustainable growth. You can anticipate future financials using our financial models and simply include them in your models. The following URLs can be used to view some of the templates: 

• Global Marketing Excel Financial Model
• Content Marketing Excel Financial Model
• Social-Media Marketing Agency Excel Financial Model
• Global Marketing Business Plan

By utilizing our financial services, you may streamline your business processes. If you need complete help when you launch your firm, contact us. Discover why many Micro-Small and Mid-sized Businesses continuously favor our financial planning services by looking through our portfolio. We can tell you that the only way forward will be success once you set out on this adventure with us.